On the 19th July, the Public Health England (PHE) launched a national 'Be Clear on Cancer - Blood in Pee Campaign' which highlights blood in pee as a key symptom of bladder and kidney cancers. This campaign will run until the 23rd of September 2018 and will include numerous campaign activities.
What is the key message of the campaign?
The main message for this campaign is: if you notice blood in your pee, even if it’s ‘just the once’ tell your doctor. The PHE press release states that blood in pee is a symptom in almost two thirds (64%) of all bladder cancers and around a fifth (18%) of kidney cancers. They also mention that a recent survey indicates that worryingly around half (47%) of those surveyed said they would not seek medical advice if they saw blood in their pee. This can potentially put off a vital diagnosis.
The campaign will encourage everyone to ‘look before they flush’ and visit their GP without delay if they notice blood in their pee even if it just the once.
What activities will take place?
There is a short film featuring TV doctor Dr Dawn Harper. The film shows what to look out for and the different shades of blood in your pee. This can vary from very diluted to bright red or even brown. You can view the video by clicking here and scroll down to the bottom of the page.
There will also be signs in public toilets highlighting ‘Look before you flush’ and other campaign activities that will include TV, radio and social media advertising. Here is a picture from Anita 'My Big fat British Bladder Tumour' sharing a sign she saw at Thurrock Sevices...
As mentioned above there is a website dedicated to this campaign. This explains the campaign in detail and contains a few short videos by Dr Philip Harper and Dr Dawn Sawyer. They explain why it is important to see your GP urgently if you detect blood in your pee and to mention this to the receptionist so they can book you in for an urgent appointment. They also explain that it isn’t always anything serious but it is something that your GP would like to investigate further.
Has the “blood in pee” campaign been run before?
The campaign was piloted at a local and regional level and went national across England for the first time in October to November 2013. Since then the campaign has run a further two times: October to November 2014 and February to March 2016.
“Look before you flush and if you notice blood in your pee, even if it’s ‘just the once’ tell your doctor"